This is my favorite lure, bar none. I have used swimbaits in years past and they were another tool in the toolbox, but in no way a go-to lure. That changed when I discovered the Keitech model. I learned of it this past spring and since that time it has never come off one of my rods. More exactly, the rod with it was the one I used the vast majority of the season. In my opinion its versatility is unmatched. It has proven effective in all seasons, at all depths (and surface), in all types of water and all kids of cover (or lack there of). I can't say enough about the FAT Impact. If I could only own one lure this would be it.