A lot of innovators ask whether they need a: Chief Growth Officer (CGO) Chief Commercialization Officer (CCO) Chief Marketing Officer (CMO) While they’re all equal, lateral C-suite positions, their roles can blur together. And they should always work hand-in-hand to solve an organization’s commercialization and growth challenges. Check out the video above to hear what I mean by that — and why it’s so important to choose the right role to accomplish your goal(s), even if you don’t have a separate team member in each role full-time.