Dinesh from Gibson sits down with Marty Schwartz of Marty Music, the most popular YouTube guitar instructor of all time. ▶ Products used in this video: GUITARS: Get your Marty Schwartz ES-335 here: https://bit.ly/44jCd2b Shop all Epiphone ES models: https://bit.ly/3sce9kF Dinesh is playing a Les Paul Standard 60s Faded - Vintage Cherry Sunburst: https://bit.ly/3sbxiDa Shop all Gibson Les paul guitars: https://bit.ly/3QCg6Ri AMPS: Marty is using a MESA/Boogie California Tweed 6V6 4:40 1x12 Combo: https://bit.ly/47JnQY7 Dinesh is using a MESA/Boogie Fillmore 50 1x12 Combo: https://bit.ly/3Qy7T0A International Customers- Please contact your local or preferred dealer for all shipping inquires. What if we told you that Marty Schwartz never actually aimed to become a YouTube guitar instructor? In this candid interview with one of the most popular guitar teachers of all time, we find out that Marty’s approach to music lessons was based on doing the exact opposite of what he was taught, and that YouTube wasn’t even on his radar until one video started to gain traction online. Watch as Marty explains his unconventional approach to teaching, how it has resonated with students all over the world, and get some advice on the importance of building connections with students to help them succeed at guitar, whether they're sitting at a computer or sitting beside you. We learn how bands such as Greta Van Fleet and The Struts learned to play the guitar by watching Marty’s YouTube channel, and how the opportunities to play live with other musicians are something that Marty still enjoys after all these years. We'll also delve into the creation of Marty's successful channel, uncovering his strategies for audience engagement and community building, his personal struggles with teaching, and how he overcame the urge to quit after years of tireless state-wide travel. Learn how this journey led to giving lessons online, and how one video ignited the Marty Music channel, turning it into the incredible resource it is today. For the eagle-eyed viewers out there, Marty also gives us a preview of a very special Epiphone 2023 guitar and tells us of his love for Gibson and Epiphone ES models, inspired by his adoration of Back To The Future and Marty McFly. Best of all, we are treated to a special segment for absolute beginner guitar players, with Schwartz providing essential tips and guidance for those just starting out on their guitar journey. If you want a backstage pass into the world of Marty Music, this is it. 0:00 Jam 1:38 Beginnings in guitar 4:18 Lessons didn't stick 6:01 "If I ever taught guitar, I would do the opposite" 7:12 Guitar lessons are all about the relationship 8:05 Marty's approach to lessons 10:30 The story of the Marty Music channel 13:02 How to build a successful YouTube channel 16:15 Starter packs 17:09 Helping students stay on track with guitar lessons 19:28 The grind of teaching and wanting to quit teaching music 21:31 Marty's gear 23:58 Love for the ES-335 and Back To The Future 25:45 Playing gigs 27:33 Greta Van Fleet, The Struts being fans 29:06 Marty's absolute first beginner's guitar lesson to learn 31:55 The Marty Schwartz signature Epiphone ES-335 34:09 Joe Bonamassa being a fan 36:18 Outro jam Visit the Marty Music channel here: https://www.youtube.com/@MartyMusic 📼 Related Videos: ▶ Watch the official @MartyMusic @OfficialEpiphone ES-335 Launch video: https://www.youtube.com/watch?v=0qnsFRG964Q ▶ Watch Emily Wolfe unbox her Epiphone Sheraton "White Wolfe": https://www.youtube.com/watch?v=uMrVsj5smhs ▶ Watch the official Les Paul Custom Shop buyers guide: https://www.youtube.com/watch?v=S9GfEYRqOEA Subscribe to the Official Gibson Gear Guide: https://www.youtube.com/@gibson ▶Twitter: https://twitter.com/gibsonguitar ▶Instagram: https://www.instagram.com/gibsonguitar/ ▶Facebook: https://www.facebook.com/Gibson/ 📧 Get gear news before ANYONE: https://bit.ly/GetGibsonNEWS 📹 Be sure to follow our channels for new gear & interviews with your favourite artists: Official Epiphone Channel: https://www.youtube.com/@OfficialEpiphone Official Mesa Boogie YouTube channel: https://www.youtube.com/@mesaboogie Official Gibson TV: https://www.youtube.com/@gibsonguitar Official Kramer Guitars YouTube channel: https://www.youtube.com/@KramerGuitarsUSA Official KRK Music YouTube Channel: https://www.youtube.com/@KRKSYSTEMS 🛒 Shop Gibson Brands: Shop Gibson: https://www.gibson.com/ Shop Epiphone: https://www.epiphone.com/ Shop Mesa Boogie: https://www.mesaboogie.com/ Shop Kramer: https://www.kramerguitars.com/ Shop Maestro pedals: https://www.maestroelectronics.com/ Shop KRK Systems: https://www.krkmusic.com/ More info on Steinberger: https://www.steinberger.com/ ABOUT GIBSON GEAR GUIDE: Welcome to Gibson Gear Guide – the official YouTube channel made by gearheads, for gearheads. Get first access to our latest guitars, basses, amps, pedals, and pro-audio gear. #gibson #GibsonGearGuide