Grow Your Podcast on YouTube: https://creatorscience.co/play Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-jenny\ Create your own video membership with Uscreen: https://creatorscience.co/uscreen-jenny *** @JennyHoyos is an 18 year old YouTuber, who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video. She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending. Jenny can figure out how to make it viral. So in this episode, you'll learn: •How to make anything viral •How to create the perfect Short •The differences in Short form content platforms •And a hot take you might not be expecting 🌐 Episode page: https://podcast.creatorscience.com/jenny-hoyos 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - The YouTuber Who Solved Shorts 01:05 - How to Make Anything Go Viral 02:19 - What Makes a Good Short? 05:28 - Importance of Retention and Rewatchability 09:41 - Crafting the Perfect 1st Frame Hook 11:47 - Our Lovely Sponsor :) 12:53 - How to Generate Great Ideas 16:24 - Retention Mechanisms and Viewer Expectations 18:34 - Relationship Between Short Length and Retention 19:50 - Jenny’s Shorts Structure 24:07 - Jenny’s Video Making Process 26:13 - Finding Your Audience Avatar 28:26 - Differences Across Short Form Platforms 31:13 - Transitioning From Shorts to Long Form 36:03 - Jenny’s YouTube Hot Takes *** CONNECT WITH JENNY 🌐 Website: https://shop.jennyhoyos.com/ 📸 Instagram: https://www.instagram.com/jennyhoyoslol/ 🎵 TikTok: https://www.tiktok.com/@jennyhoyosfr 📹 YouTube: https://www.youtube.com/channel/UC6YjT1TJaANveVGQ4vl1CIg *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.