Oscar-winning director Kevin Macdonald visits the Mass Observation Archive to talk about the inspiration behind Life In A Day. With thanks to the Mass Observation Archive for allowing us to shoot this clip at the archive and for their generous assistance www.massobs.org.uk ife In A Day is a historic global experiment to create the world's largest user-generated feature film: a documentary, shot in a single day, by you. On July 24, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald. For more information, visit youtube.com/lifeinaday. Help us caption & translate this video! https://amara.org/v/C1lLq/