Adding the sustainability lens* to the innovation process enables the creation of new products, continuous improvement process, new business models and new sources of revenue, while at the same time, considering the impact to the environment and to the community. It will create value not only to your company but also to your employees, your consumers, your shareholders and the communities where you operate. http://www.deloitte.com/view/nl_NL/nl/diensten/duurzaamheid/sustainable-innovation/index.htm