Ever wondered how PG tips get that great taste into their tea bags? Did you think they uploaded it digitally via USB or inserted the wonderful flavour with MAGIC? Well apparently not. Those clever folks at PG tips put it all down to their cryptically named 'pyramid bag', which gives the tea more room to move, freeing the great, fresh taste for a perfect cuppa. Watch the video above to learn more and also to see some very good acting by a very talented monkey.

PG Tips (Brand)Tea (Product Line)Advertising (Industry)monkeyTelevision (Invention)Television Advertisement (Award Discipline)cuppacup of teaalpyramid bagCommercialadverttv adpg monkeypgtips