This is Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time! In this segment, Ernie and Tabitha investigate how to get started with sales automation in your CRM. They set out to figure out how you determine what to automate first. Which tasks make the most sense to automate? Which have the biggest impact? How do you go about defining your sales process so that you know the different things you can automate? Ernie then sits down with Leah Neaderthal of Smart Gets Paid for additional insight. Leah shares her tips and best practices for businesses to get started with sales automation, the benefits of eliminating human error, and how you can avoid letting leads fall through the cracks by using automation to remind you to follow-up. Smart Gets Paid is an organization that helps women learn to consistently and comfortably land new clients in their B2B consulting and coaching businesses. Through tools, programs, and coaching, women land the clients they want, get more yes’s, and get paid dramatically more for every client engagement. You can learn more about Smart Gets Paid on the website, or by listening to the Smart Gets Paid Podcast: https://www.smartgetspaid.com/ https://www.smartgetspaid.com/podcast/ To sign up for updates on future episodes of Growth Decoded, and for opportunities to get exclusive content, visit: https://www.activecampaign.com/resources/growth-decoded And join The Grow Team today! Connect with ActiveCampaign on social! LinkedIn: https://www.linkedin.com/company/activecampaign-inc- Instagram: https://www.instagram.com/activecampaign Facebook: https://www.facebook.com/activecampaign/ Twitter: https://twitter.com/ActiveCampaign #SalesCRM #Salesautomation #CRM #EmailAutomation #EmailMarketing #MarketingAutomation #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #GrowthDecoded #Newsletter #CustomerExperience #CustomerExperienceAutomation