With everything becoming technically possible, we need a way to reflect on our intentions when innovating. Ever since primary school I loved to explain very complicated matter to other people. Once during a 'show-and-tell' I drew the inside of steam engine on the chalkboard to explain the inner workings of the machine. And now, reflecting on my career and current work, I am still doing the same. Figuring out how complex things work and explain them to other people. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx