Biodegradable, compostable, eco-friendly, green... what does it all mean? Consumers want products that don't harm the planet, but it can be difficult to understand marketing claims and labels. "Greenwashing” is a form of misinformation by companies making environmental claims that aren't necessarily true. 5 Gyres’ research uncovers these hidden truths and supports REAL solutions that reduce plastic pollution and associated harm. Learn more at https://www.5gyres.org.