Customer loyalty programs are one of the best ways to improve B2C customer experience (CX). Especially if you are an online business, this is one of the best ways to take your customer experience to the next level and convert the customer from a one time purchaser to a life long customer with a higher life time value. During the last 5 years I have had the opportunity to work with some of the most prominent Australian CPG brands and have helped them with launching their loyalty programs. In this video I highlight the characteristics you must have in your loyalty program and the benefits of a loyalty program. Hope you find it helpful. What is DASCX? DASCX is a business analyst consultancy specialised in customer experience improvement and digital transformation. We help consumer goods companies to use digital technologies to improve their operational capabilities and customer experience. We started DASCX towards to end of the pandemic to help consumer goods companies with utilising digital technologies to build pandemic and recession free businesses using the right strategies. Website: www.dascx.com.au LinkedIn: https://www.linkedin.com/company/thed... Twitter: https://twitter.com/thedascx Facebook: https://www.facebook.com/thedascx Visit out blog to learn more about how you can improve your CX - https://dascx.com.au/blog If you want to know where you stand against your competitors and how you can improve your business capabilities, please send us a message at hello@dascx.com.au.