SUBSCRIBE On Youtube: http://bit.ly/2gMWc1t Factor bikes CEO breakdowns the cost of building a bike, everything from raw materials to how much they spend on marketing, so we go through the details and pick out our talking points. Cam Nicholls has a unique new bike review format, the Col de Rates KOM falls (and it's on YouTube) and we discuss some cheaper bike computer alternatives. Chapters 00:00 intro 00:25 Cycling Media Hits The Mark 03:00 Why Bikes Cost So Much 23:28 $2M-$5M To Sponsor a Team 31:29 Cam Nicholls Bike Reviews 37:48 Col de Rates KOM 39:38 US Gravel Content 42:26 EVOQ Interview 47:09 Sub Question 52:29 CORE Body Temp Sensors 58:32 New Bike Computers This Episode is Supported By Pillar Performance Check Out pillarperformance.shop and use code: NERO at checkout for 15% OFF Grab a Nero Kit: https://nero-club.myshopify.com Become a Nero Show supporter on Patreon: http://tinyurl.com/5fyfcbzb Ronan Mc Laughlin Factor Article - https://escapecollective.com/why-are-modern-bikes-so-expensive/ Footage Courtesy Of @CamNicholls @gplama @PaysonMcElveen @EVOQBIKE The Nero Show is available on your favourite Podcast platform Spotify: https://open.spotify.com/show/0UEODvANsVqrvSZV5TAqBv Amazon: https://music.amazon.com/podcasts/28558e66-2a6b-4ff5-a6bf-709f05b1ffe9 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nero-cycling-show-|-unfiltered-cycling-podcast/id1659229051 ----------------------------------------------------------------------------- INSTAGRAM: @chrismiller27 @nerocontinental TWITTER: @chrismiller @nerocontinental STRAVA: https://www.strava.com/athletes/186450 Check Out Jesse's Coaching: https://www.nero.club/coaching