Since he first appeared on our TV screens back in 2010, James (Arg) Argent has become a household name, appearing in shows like ‘The Only Way is Essex’, ‘The Jump’ and more recently ‘Celebrity SAS: Who Dares Wins’. But he never longed to be a reality star, instead his dream was to be a professional wedding singer. And since 2019 that dream has been a reality. He joins us in the studio to tell us where his love of singing comes from, why taking part in SAS made him want to change his name and the next big challenge he has set himself. Broadcast on 05/12/2023 Subscribe now for more! http://bit.ly/1JM41yF Stream This Morning live, every weekday from 10am on ITVX 📲 https://www.itv.com/watch/this-morning/1a1960 Like, follow and subscribe to This Morning! Website: https://www.itv.com/thismorning Facebook: https://www.facebook.com/ThisMorning Instagram: https://www.instagram.com/thismorning TikTok: https://www.tiktok.com/@thismorning Twitter: https://twitter.com/thismorning Join us every weekday as we meet the people behind the stories that matter, chat to the hottest celebs, get the latest fashion trends, and cook up a storm with your favourite chefs! And did we mention we have quite a few laughs along the way too? http://www.itv.com http://www.stv.tv #ThisMorning