Korea has been always an important hub for luxury goods. The market is currently going through a shift in term of taste and customer behaviours. Some of the historical brands are struggling to keep up with their fame, while new trendy brands are getting the attention of new consumers. Check out one of the key shopping areas of Seoul: the Galleria Department Store. Working in Luxury today means understanding the dynamics of customer expectations that might be completely different from the ones observed from an office desk. Customers in luxury are expecting more: more service, highly educated sales assistants, interaction in different languages. On the other side, stores need more support than in the past. More than ever, selling luxury is an art. Therefore, companies investment should not only be done in hiring new and more educated staff, but also in supporting their staff growth inside the organisations. The store management requires understanding of management dynamics (soft skills), ability to lead people and understanding of the retail environment. At the end the store is the terminal of most of the strategies of the company and the sales associate is the pure ambassador of the brand. "TRAINING LUXURY" is specialized in training programs aimed to achieve excellent customer experience and business development. For us " Training Luxury" means to prepare people in the retail and service areas to exceed customer expectations, both external and internal. Leadership and Management Training, Luxury Sales Training and Retail Management. Coaching and organizational consulting at interantional level. www.trainingluxury.com