F is for Failure, and the Lexus LFA wasn't a marketplace success. However, it created Gazoo Racing, which today gives us the GR Corolla, GR Yaris, GR Supra, and GR86. So the LFA paid dividends where it matters most: to regular enthusiasts. === If you like this content, we'd love to have you join Hagerty Driver's Club! More info: https://bit.ly/Join-HDC-Cammisa-Rev === The Lexus LFA was a hard sale: it was more expensive than its Ferrari and Lamborghini counterparts. Didn't matter that it had the best-sounding V-10 in history. Didn't matter that the Nürburgring Package variant set the production car lap record at the Norschleife. Didn't matter that it was innovative, rare, and beautiful. Didn't matter that it was a carbon-fiber chassis supercar that actually went racing. Lexus' F Performance Brand just hadn't earned the right to command those kinds of prices. Learn the full history behind the Lexus Flagship that changed our world for the better. === Subscribe to our channel and turn on notifications! http://bit.ly/HagertyYouTube Visit our website for an insurance quote, to join Hagerty Drivers Club, and for daily automotive news, cars stories, reviews, and opinion: https://www.hagerty.com Stay up to date by signing up for our email newsletters here: https://www.hagerty.com/media/newsletter/ Follow us on social media: Facebook | https://www.facebook.com/Hagerty Instagram | https://instagram.com/Hagerty Twitter | https://twitter.com/Hagerty If you love cars, you belong with us. Hagerty Drivers Club is the world’s largest community for automotive enthusiasts. Members enjoy valuable automotive discounts, exclusive events and experiences, roadside service created specifically for collector vehicles, and a subscription to the bimonthly Hagerty Drivers Club magazine. Join Hagerty Drivers Club here: https://www.hagerty.com/drivers-club Like what you see? Watch our other series including: Redline Rebuilds | Time-lapse engine rebuilds from start to finish http://bit.ly/RedlineRebuild Barn Find Hunter | Tom Cotter searches the country for abandoned cars http://bit.ly/BarnFIndHunter Jason Cammisa on the Icons | The definitive car review https://bit.ly/JasonCammisaICONS Revelations | Untold Stories About Automotive Legends with Jason Cammisa https://bit.ly/JasonCammisaRevelations The Driver's Seat with Henry Catchpole https://bit.ly/HenryCatchpole Contact us: Suggestions and feedback - videoquestions@hagerty.com Press inquiries - press@hagerty.com Partnership requests - partnerships@hagerty.com