Testing store brand flour against King Arthur Bread Flour to see if the price difference is worth it. The only real difference I saw was color. The unbleached bread flour bread was actually lighter in color than the bleached AP flour bread. Weird, right? If you want to see a full tutorial for this recipe go to my No Knead Bread video. https://youtu.be/Dq8B1kwcOfo This is not a sponsored video.