Turn your videos into live streams with Restream https://restre.am/ANIm In this episode of Mastering Modern Selling, we're joined by Matt Watson, CEO and founder of Full Scale Technology. Matt shares how he has utilized LinkedIn not only to generate over 60% of his company's opportunities but also to enhance HR efforts, customer retention, and upselling. Discover the strategies behind his success and learn how a CEO can lead from the front to leverage personal branding and create significant business opportunities through effective use of LinkedIn.