http://www.bcmazdadealer.com/skyactiv-technology.htm What is SkyActiv Technology? A lot of people ask why Skyactiv? We believe the sky is the limit. The sky is blue, the engine cover is blue, it is a great car and the sky is the absolute limit to what we can do. We are not going to stay the same old manufacturer that we were. We are going to go sky is the limit. We go with SkyActiv, Sky Drive, Active Sense we are moving ahead. SkyActiv technology is a philosophy of design that Mazda has some up with over the past 10 years or so where we take a look at the engine, the drivetrain the whole car and say "How can we improve on what we have done historically, what the industry has historically done and we have picked the whole car apart and ask our engineers "How can we improve this? If you had a clean sheet what would you do?" So the design engineers came up with the new body style; something that flows, something lighter and stronger. The heart of the entire thing is the engine and transmission so we came up with the idea that if we changed the compression ratio to 14:1 or 13:1 in Canada with regular fuel. How did we do that? By changing valve timing we leave the intake valve open a long time and opening the exhaust valve late. Then we looked at the lubrication system and said why do we have to have oil pressure all the time? Why don't we lower the oil pressure and raise it when we do. The cooling system so we made the water pump smaller and therefore there is less friction. If we have less drag on the belts we can make them smaller. We also added direct fuel injection. Come find out why were a better place to buy a car. Head down to West Coast Mazda and check out SkyActiv for yourself. West Coast Mazda 20000 Lougheed Highway Pitt Meadows, BC V3Y 2S9 Canada (604) 465 9111 http://www.westcoastmazda.com