Aldi’s ‘no-frills’ strategy has helped make it one of the cheapest and the fastest growing grocery stores in the U.S. For the past decade, it’s been growing at a rate of about 100 stores per year and thrives in economic downturns. Aldi helps keep expenses low by stocking less: Trader Joe’s stocks around 4,000 products where Aldi only carries around 1,600 products. WSJ explains why its unique approach to the shopping experience makes it a threat to supermarkets. Chapters: 0:00 Rapid growth rate 0:33 Keeping expenses low 2:01 Low-cost image 3:38 Competing with other discount grocers 5:06 Aldi’s growth during tough times The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS. #Aldi #Grocery #WSJ