Crowdfunding can be the spark that launches your business. It can also completely ruin your reputation as a professional. In this video, I outline some of the major challenges associated with crowdfunding and how to overcome them. As always, this video emphasizes hardware development and industrial design. I personally have worked on my own crowdfunding campaigns for products that I designed. The first campaign raised $35k for my own business and the second one raised $112,000 for a client. Check out the video above to see what I learned from these experiences! This is a longer video, so feel free to skip around: 0:00 Intro 0:40 Media outreach 1:48 How to craft your letter 2:30 Make a press kit 3:20 Video is king 4:40 Call to action 6:07 Bad copy example 6:32 Good copy example 7:30 Social media 8:53 look at other crowdfunding campaigns 9:48 Preparation for Production 11:00 Prepare manufacturing before the campaign starts 12:34 Example of manufacturing defects 14:10 Summary Check out Fraser & Olly (developing the product at 12:34): https://www.instagram.com/vulpesworks/ Check out my course, Form Fundamentals: https://bit.ly/335vsqO Follow me on Instagram: https://www.instagram.com/mauriellodesign/ Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn/ My Behance: https://www.behance.net/mauriellodesign Want to learn more about my work? Check out my portfolio: https://www.studioello.com Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1 Thanks to Lens for providing this excellent interview with Emily Engle on media outreach. Check out more here: https://youtu.be/fjlasgqlU4s